Aurum Analytica: Transforming real estate with Data Science and AI

Aurum Analytica is a leading data analytics firm in the real estate sector that leverages advanced technologies such as data science, machine learning, and artificial intelligence to empower stakeholders in real estate transactions. With a recent financial update from Aurum Proptech (parent company of Aurum Analytica) for the last quarter, we spoke to Prakash Tejwani, CEO of Aurum Analytica, alongside Sahil and Vishal, co-founders, who shared insights into the company’s trajectory and future plans.

Q1. Share your journey and the core mission that drives the company.

In 2017, four of us started Aurum Analytica with a clear mission: to revolutionise the real estate industry using data science and Artificial Intelligence. At that time, these technologies were just emerging, and we saw their potential to transform the sector. Our mission focuses on empowering stakeholders in real estate transactions. We aim to boost sales velocity while simultaneously reducing sales and marketing costs. Our goal is to create a more efficient, transparent, and customer-centric real estate market.Q2. What have been the highlights from Aurum Analytica’s Financial Performance?
Our journey has been full of learnings and strategic adjustments. Over the past few years, Aurum Analytica has achieved an impressive 200% year-over-year growth while maintaining profitability and healthy margins. We monitor key performance indicators (KPIs) to assess our performance, including year-over-year growth in client subscriptions, premium growth compared to subscription prices, and the increase in both clients and projects served annually. These metrics reflect our commitment to delivering value and ensuring sustained growth for our clients and stakeholders.

Q3. Significant growth milestones for Aurum Analytica since its inception.
We started in Noida in 2017, and our products quickly addressed client challenges. In 2018, we launched Automate Lead, forging partnerships with prestigious names like Tata Housing, Embassy, and Tribeca. This success led us to expand into Bangalore and Mumbai. In 2020, amid the Covid lockdown, we secured our first round of pre-series A funding. We also introduced agent connect, our SaaS-based proprietary platform driven by data, leading to collaborations with renowned brands such as Godrej, Hiranandani, and Shapoorji Pallonji.

The next milestone was raising $1 million in funding and acquiring Housingman.com, India’s pioneering AI-based real estate platform. In 2022, Aurum Analytica was acquired by Aurum Proptech, a publicly listed technology firm dedicated to developing an integrated proptech ecosystem. This strategic move aims to enhance consumer experiences and optimize efficiency throughout the real estate value chain. We now boast robust client retention, with clients leveraging our site visit digitization and online booking features to achieve remarkable success, such as selling their ₹500 crore inventory within just 35 minutes of launching their products.

Q4. What are Aurum Analytica’s primary areas for future expansion? Are there new markets or sectors you are targeting?
We are on a growth path, focusing on strengthening our business development team in regions like NCR, Mumbai, and Bangalore, where we already have a strong client base. Looking ahead, we aim to expand into emerging markets like Hyderabad and Ahmedabad, where there is a rising demand for AI and ML-driven proptech solutions. These technologies ensure that every penny spent on sales and marketing yields significant returns for our clients. We are also intensifying our focus on R&D to craft innovative, tech-driven products and conducting pilot programs in the warehousing and leasing space to gauge product maturity.

Q5. How do you plan to scale your operations in these new areas?
In the past, Aurum Analytica has successfully launched operations and expanded into new territories, as demonstrated in markets like Mumbai and Bangalore. We intend to replicate this strategy in our upcoming launches. Our flagship products are powered by AI and ML, setting us apart in the industry. Our predictive models are finely tuned to provide highly accurate recommendations for potential buyers and relevant agents. We plan to invest in talent acquisition to enhance our capabilities and industry connections. Our AI-driven products, honed over the years with meticulously curated training datasets, will continue to be a cornerstone of our operations. In extending our reach to new markets, we are committed to preserving our existing professional and innovative organizational culture, including adopting the appropriate pricing strategy.

Q6. Moving forward, what are some of the innovative projects or services Aurum Analytica is working on?
Automate Leads is our gold standard product, but we also recognise the need to refine our predictive models by incorporating diverse training datasets, including those from the warehousing and leasing verticals. Additionally, we are actively developing a single-click automation platform driven by data analytics. This initiative aims to significantly enhance our operational efficiency, leading to substantial improvements in our bottom line.

Q7. How does the company approach innovation within the real estate data analytics sector?
Real estate is a complex domain, and navigating it requires innovative solutions. At Aurum Analytica, we leverage the power of data to tackle this challenge head-on. We analyse billions of data points, encompassing property attributes, points of interest, and even the social behavior of prospective buyers, which gives us invaluable insights. Initially, our focus was on developing predictive models to identify potential buyers based on property attributes and effectively pairing them with suitable channel partners. We now remain dedicated to refining these models, striving for even greater precision in our targeting strategies. We have also expanded our innovation efforts to explore data trends within our vast dataset. This exploration enables us to extract actionable insights, such as identifying the optimal timing to reach out to high-end prospects in specific geographic locations on particular days. By using these insights, we can enhance our operational efficiency and refine our approach to better serve our clients.

Q8. How does Aurum Analytica ensure it remains aligned with customer needs and market demands?
At its core, our business specialises in building tech products and delivering value-added solutions. This can only be achieved through a thorough understanding of our customers’ needs, pain points, and requirements. To accomplish this, we consistently engage in research and exploration, seeking innovative ways to customise our products to meet the unique needs of our clients. Our commitment to customer satisfaction drives us to continuously improve and adapt our offerings, ensuring that we remain at the forefront of the real estate data analytics sector.

Q9. Can you discuss any customer success stories or case studies that exemplify the impact of your services?
We recently partnered with a leading North Indian developer launching plots starting at Rs 2 crore in the Tri-City area. Aurum Solutions implemented an AI-enabled digital transformation that engaged over 500 channel partners in 30 days and generated 2000+ leads within a week.

Our tablet-based app streamlined client check-ins and real-time feedback, while our online inventory management system facilitated efficient booking and inventory control. These innovations led to 500 crore worth of inventory selling out within 30 minutes on launch day, with over 40% of sales occurring online.

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